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Empowering sustainable energy: the role of behaviour and culture change in the energy transition

In the race to combat climate change and work towards a sustainable energy future, strategic partnerships have emerged as powerful vehicles of collaboration within the energy industry. These partnerships bring together diverse expertise and resources, with the potential to accelerate the transition to cleaner, more sustainable energy sources. But the success of these ventures relies not only on economic alignment but also on the alignment of culture.

"Partners who share compatible cultures are not only more likely to collaborate to generate innovative ideas but will also adapt to the dynamic changes inherent in the pursuit of sustainability."

The need to collaborate is particularly acute for energy network operators, who must work together to deliver the new scale of grids required and balance the system as a whole. One of the ways Oaklin is supporting our energy transition is by driving cultural and behavioural change within network operators. This supports collaboration across the energy sector, for the shared success of the industry and consumers alike. Here are some reasons we believe collaboration can be one of our most valuable allies in this endeavour.

Shared vision

A shared vision is the linchpin that binds all parties together, guiding their actions and decisions. When all partners are on the same page regarding values, objectives, and long-term goals, they are more likely to move forward with a unified purpose. This unity not only enhances efficiency but also provides much-needed clarity in a field as intricate as the energy transition.

Cultural alignment, a compatibility of core values and principles among partners, further reinforces this shared vision. It creates a shared language and understanding, fostering trust and respect. This synergy is vital for addressing the challenges that can arise, ultimately contributing to a culture that is committed to long-term success.

Innovation and creativity

A culture of innovation and creativity is vital for developing and implementing sustainable solutions. Partners with compatible cultures are more likely to generate innovative ideas, adapt to changes, and pioneer groundbreaking projects in renewable energy, energy storage, and grid modernisation. However, it is crucial to recognise that these transformative advancements are not solely the result of technological prowess but are deeply rooted in the culture and individual mindsets of the organisations involved.

Partners who share compatible cultures are not only more likely to collaborate to generate innovative ideas but will also adapt to the dynamic changes inherent in the pursuit of sustainability.

Efficiency and optimisation

Cultures that value efficiency and optimisation are critical in the energy industry. Partnerships with aligned cultures can more easily optimise their operations. Efficiency, at its core, is about maximising the output while minimizing resource consumption, making it an essential element in energy production and management. Cultures that emphasise efficiency promote a mindset of doing more with less. When partners come together with a shared cultural commitment to efficiency, they can more effectively identify areas for improvement and optimise processes, ultimately leading to more efficient operations.

Optimisation, on the other hand, focuses on fine-tuning operations to achieve the best possible results. It involves the strategic allocation of resources, the elimination of wastage, and the improvement of overall performance. In partnerships with aligned cultures, optimisation should become second nature. Partners who work in sync to continually refine their operations ensure that they are working at peak efficiency.


As the energy transition gains momentum, partnerships play a pivotal role in driving innovation, sustainability, and collaboration within the energy industry. It is through these culturally aligned partnerships that we can create a sustainable and cleaner energy future for all.

The energy transition is not just a journey; it's a cultural shift towards a more sustainable and resilient future.

In part 2 Noa Rogers will explore the strategies to develop culturally aligned partnerships. 

Katie Kelly

Associate Partner
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Katie Kelly

Associate Partner

Katie is a passionate and dynamic Business Transformation leader who is obsessed with the human side of change and continuous improvement. Katie is a Management Consultant at Oaklin and has successfully led numerous change management workstreams for largely technology centred Transformations across a breadth of industries both as an external consultant and through change management lead roles internally.

Katie has focussed her people change expertise recently by digitising the end-to-end customer journey at a financial services organisation as well as improving the end-end-customer journey at a global aerospace manufacturer during the pandemic.

Katie also sits on the CMI London Board. Katie is passionate about ensuring traditionally under-represented groups have a voice and support network in the workplace, particularly in industries and functions where challenge of workforce diversification may be further compounded, such as Digital and Technology.